firstSTREET for Boomers and Beyond

firstSTREET is the leading direct marketer of innovative products for Boomers and Beyond in the United States. Our products are advertised in virtually all of America’s major consumer magazines, and marketed to our house file of over 2.5 million customers (average age---65) via our monthly catalog. Additionally, our award winning web-site attracts over 2.0 million visitors per year... ranking it as one of the top ‘Boomer and Beyond’ destination sites on the internet.

The basis of firstSTREET’s success in marketing to boomers and beyond is our in-depth understanding of their wants/needs, and our ability to develop a persuasive selling message that is then delivered via the appropriate, ‘targeted’ marketing mix. Our ads are tested using focus groups, selected print publications, and email. Results are benchmarked versus our extensive data base of past product introductions, allowing us to accurately predict a product’s potential for success.